Company newsletters have been slowly changing over time. Even a decade ago, many customers still received paper newsletters in the mail. While digitally emailed newsletters are now standard, many companies have forgotten the power of a printed newsletter.
While it may seem that printed newsletters are going out of style, they still have an essential role in today's business world. Learn more about what your company can do with printed newsletters and how they still work in the marketplace. Printed Newsletters Are Harder to Ignore While it is quite simple to send another email, it is harder to ignore a paper newsletter that arrives to you in the mail. Not only does it get your company information into the customer's hands, but it also provides the chance that the customer will, at the very least, glance at the material. Even if the customer throws it away, the average person spends about 30 minutes a day looking over their mail. Mix some good design and writing into your newsletter, and you have a great marketing tool to convert customers. Printed Newsletters Boost Company Culture Creating a newsletter for your company allows you to personalize every aspect of it. You'll get to approve the design, the wording, the colors, the font, and even the weight of the paper that it is printed on. While some companies create newsletters directly for customers, many make them to invest in their own company culture. While you have direct access to your employees, having access and influence on the family at home is more challenging. Creating a printed newsletter lets your company connect with your employee's family, which can be quite beneficial. Not only will the family at home feel valued and informed, but you can also brag about employees and recent projects. Paper newsletters offer a personal touch that connects the company to the employees' homes. This direct access to build brand awareness and company culture within the home can go far in retaining quality employees in the future. Printed Newsletters Let You Brag to Future Clients More and more customers want to do business with a company that cares. Customers want to spend their money with a company that is doing good in the world. Creating a paper newsletter allows you to brag about all the good your company has done over the past few weeks or months. It is a great tool to include in customer information packets and hang up in your lobby for all to see. Printed newsletters allow you to show potential clients what your company is all about and the unique things you care about your business, the customer, and your employees. There are plenty of ways that a printed newsletter can boost your business. Paper newsletters are hard to ignore, strengthen company culture, and are a great way to brag about the company to potential clients. Need help designing your next company newsletter? Contact Prosely Creative today for more information about pricing and design options for your next printed newsletter.
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AuthorKristina Phelan is the owner of Prosely Creative. She graduated from Washington State University with a BA in English and loves to write! Archives
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