You probably know that your website needs a blog. Your website designer has encouraged you to write something for your business, but you don’t know where to start. Writing is something that you could do if you had to, but don’t feel like you know what to say.
That is where a great blog writer comes in. Bloggers love to write and can create content quicker than you ever could. Once you realize that you need to hire a blogger, even more questions rise to the surface. Learn more about these 3 tips to hiring a great blogger:
Stay with Native Tongue
There are a lot of writers out there who may say that they have command of your language, but they really don’t. While we all know bits and pieces of other languages, it is hard to write cohesive content. While American businesses are used to working with people from all over the world, choosing a blogger that didn’t grow up speaking English 24/7 shows. Make sure that your blogger not only knows your language well, but also can pick up on the nuances and quirks that only native speakers would understand.
Some bloggers know all there is to know about SEO and where to put certain aspects of the writing. However, most leave the SEO stuff to the website experts. While your blogger may not be an SEO guru, they should know the basic ways to create SEO-friendly content. This will be the correct use of headings, sentence length, and keywords placed in natural spots that don’t stick out like a sore thumb.
Take a Chance
Ask bloggers to give you examples of their past work. Many bloggers choose to ghostwrite, which means that their name isn’t listed on the by line. Work with bloggers to see their previous work and take a chance on them. Many bloggers understand that the first blog is usually a test piece to see if you are a good fit. If the blogger has little to no experience, consider discounting the test piece so that your risk isn’t as high.
While writing for your business can seem overwhelming, hiring a blogger doesn’t have to be. Consider hiring Prosely Creative for your next blog to see just how effective an experienced writer can help grow your business.