To put it simply, the COVID-19 pandemic has rocked the world. Not only are we worried about own health, but as a business owner, you should also be worried about your company's health. Now, more than ever, your website should be updated and current in how your business is navigating this new world. Learn more about why your business website should be updated amidst the chaos.
Your Customers Want to Hear From You
Whether you are a tiny boutique shop or a fast-growing service, your customers want to directly hear from your mouth. Not only can you update them with your current hours and policies, but you also want to inform them of your business' response to the pandemic. Even though it may feel strange to put a COVID-19 response on the homepage of your shop, believe me, customers want to know how you will protect them when they do business with you.
Your Customers Want to Support You
We all understand by now that this pandemic, and the ultimate shutdown of America, has put a significant damper on business finances. Even if your business survives the pandemic, some restaurants and stores won't be back after this is all over. As we sit at home and watch the news, many of your customers want to support you even if your services are limited. We get that times are tough and that we all have to be flexible. Updating your website during the pandemic shows your customers that you are still here and also allows them to support you through this difficult time.
You Have the Time to Reach Out
While many businesses and stores have temporarily closed their doors, it doesn't mean that you can still engage with customers online. This is the perfect time to update your website, post on your company blog, and ramp up that social media profile that you've meant to get to. Connecting with each other will be a vital way that businesses reopen and survive after the pandemic is over.
Your website is a vital part of your business at any time of the year, but it is even more critical during uncertain times like a pandemic. Customers want to know when you're open, what measures you are taking to keep them safe, and how your business is doing in general. Hiring a blog writer or putting out a company newsletter could be a great way to engage customers, even if they cannot visit your business in person.
For more information about updating your company blog or website, contact Prosely Creative today!
Kristina Phelan is the owner of Prosely Creative. She graduated from Washington State University with a BA in English and loves to write!