Owning a small business is tough! There are so many details to keep track of from customer support, to clients, to employees. It can be hard to stay on task without getting pulled in multiple directions.
Whether you have created your own website, or have hired a website developer, your site needs a steady stream of new content. Your website manager will update words here and there, but it usually isn't enough to get noticed. Learn more about these 5 reasons why your business needs new blogs on a regular basis:
1. Blogs Keep Your Website Fresh
As a client, you want a business to be engaged with their customers. You want them to notice you! Adding blogs to your website is a key ingredient to staying up to date. Not only does it allow you to tackle some common questions that clients have about your business, but it also provides the site with relevant information. Hiring a professional writer to create blogs for your business can boost your website image and overall performance.
2. Blogs Bring People To Your Website
Search engines like it when new content is posted on websites. It shows search engines that your website is alive and well. Adding blogs to your website can help your site rank higher on searches and drive traffic to your site. The more people who visit your website should help build your business image as well as your bottom line.
3. Blogs Boost Social Media
Fresh content on your website is an easy way to share with your current and potential clients. Not only can you drop your blog post on your social media accounts, but then your customers can share and comment as well. There is nothing like a fresh (and relevant) blog to help increase your business' social media activity and engagement.
4. Blogs Can Showcase Products
Is there something in your repertoire that isn't getting much exposure? Maybe it is a new line of clothing or a new service that your business now offers. Blogs are the perfect way to introduce (or reintroduce) your customers to a product that needs a boost. Not only do blogs talk all about the way that the product can help customers, but it also includes pictures and links to make it easy for customers to take action.
5. Blogs Make You the Expert
Let's face it, even if you're not the world wide expert, blogs allow you to have a voice. Adding monthly or bi-monthly blogs to your website helps create authority and gives you recognition in your industry. Blogs show your passion and love for your business as well as help you become the expert in the minds of your customers. Who wouldn't want that?
Adding fresh content and blogs to your website is a crucial part of your business. Instead of wasting time sitting at your computer staring at a blank screen, save yourself the time (and money) and hire a professional writer today! Your website needs to have regular blogs to help increase your website traffic and drive sales. If you don't have a blog section on your website, add one today or have your web designer do it for you!
Writing your own blogs can be hard. It can be hard to know where to start and write about yourself. Contact Prosely Creative today to write business blogs for your website.
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Kristina Phelan is the owner of Prosely Creative. She graduated from Washington State University with a BA in English and loves to write!