Company newsletters have been slowly changing over time. Even a decade ago, many customers were still receiving paper newsletters in the mail. While digitally emailed newsletters are now standard, many companies have forgotten the power of a printed newsletter.
While it may seem that printed newsletters are going out of style, I think that they still have an essential role in today's business world. Learn more about what your company can do with printed newsletters and how they still work in the marketplace.
Printed Newsletters Are Harder to Ignore
While it is quite simple to another email, it is harder to ignore a paper newsletter that arrives to you in the mail. Not only does it get your company information literally into the hands of the customer, but it also provides the chance that the customer will, at the very least, glance at the material. Even if the customer throws it away, the average person spends about 30 minutes a day looking over their mail. Mix in some good design and writing into your newsletter, and you have a great marketing tool that can convert customers.
Printed Newsletters Boost Company Culture
Creating a newsletter for your company allows you to personalize every aspect of it. You'll get to approve the design, the wording, the colors, the font, and even the weight of paper that it is printed on. While some companies create newsletters directly for customers, many create them to invest in their own company culture. While you have direct access to your employee, it is harder to have access and influence on the family at home.
Creating a printed newsletter allows your company to connect with your employee's family, which can be quite beneficial. Not only will the family at home feel valued and informed, but you can also brag about employees and recent projects. Paper newsletters offer a personal touch that reaches from the company right into the homes of the employees. This direct access to build brand awareness and company culture within the home can go far in retaining quality employees in the future.
Printed Newsletters Let You Brag to Future Clients
More and more customers want to do business with a company that cares. Customers want to spend their money with a company that is doing some sort of good in the world. Creating a paper newsletter allows you to brag about all of the good that your company has done over the past few weeks or months. It is a great tool to include in customer information packets and hang up in your lobby for all to see. Printed newsletters allow you to show potential clients what your company is all about and all of the special things that you care about your business, the customer, and your employees.
There are plenty of ways that a printed newsletter can boost your business. Paper newsletters are hard to ignore, boost company culture, and are a great way to brag about the company to potential clients.
Need help designing your next company newsletter? Contact Prosely Creative today for more information about pricing and design options for your next printed newsletter.
You probably know that your website needs a blog. Your website designer has encouraged you to write something for your business, but you don’t know where to start. Writing is something that you could do if you had to, but don’t feel like you know what to say.
That is where a great blog writer comes in. Bloggers love to write and can create content quicker than you ever could. Once you realize that you need to hire a blogger, even more questions rise to the surface. Learn more about these 3 tips to hiring a great blogger:
Stay with Native Tongue
There are a lot of writers out there who may say that they have command of your language, but they really don’t. While we all know bits and pieces of other languages, it is hard to write cohesive content. While American businesses are used to working with people from all over the world, choosing a blogger that didn’t grow up speaking English 24/7 shows. Make sure that your blogger not only knows your language well, but also can pick up on the nuances and quirks that only native speakers would understand.
Some bloggers know all there is to know about SEO and where to put certain aspects of the writing. However, most leave the SEO stuff to the website experts. While your blogger may not be an SEO guru, they should know the basic ways to create SEO-friendly content. This will be the correct use of headings, sentence length, and keywords placed in natural spots that don’t stick out like a sore thumb.
Take a Chance
Ask bloggers to give you examples of their past work. Many bloggers choose to ghostwrite, which means that their name isn’t listed on the by line. Work with bloggers to see their previous work and take a chance on them. Many bloggers understand that the first blog is usually a test piece to see if you are a good fit. If the blogger has little to no experience, consider discounting the test piece so that your risk isn’t as high.
While writing for your business can seem overwhelming, hiring a blogger doesn’t have to be. Consider hiring Prosely Creative for your next blog to see just how effective an experienced writer can help grow your business.