To put it simply, the COVID-19 pandemic has rocked the world. Not only are we worried about own health, but as a business owner, you should also be worried about your company's health. Now, more than ever, your website should be updated and current in how your business is navigating this new world. Learn more about why your business website should be updated amidst the chaos.
Your Customers Want to Hear From You
Whether you are a tiny boutique shop or a fast-growing service, your customers want to directly hear from your mouth. Not only can you update them with your current hours and policies, but you also want to inform them of your business' response to the pandemic. Even though it may feel strange to put a COVID-19 response on the homepage of your shop, believe me, customers want to know how you will protect them when they do business with you.
Your Customers Want to Support You
We all understand by now that this pandemic, and the ultimate shutdown of America, has put a significant damper on business finances. Even if your business survives the pandemic, some restaurants and stores won't be back after this is all over. As we sit at home and watch the news, many of your customers want to support you even if your services are limited. We get that times are tough and that we all have to be flexible. Updating your website during the pandemic shows your customers that you are still here and also allows them to support you through this difficult time.
You Have the Time to Reach Out
While many businesses and stores have temporarily closed their doors, it doesn't mean that you can still engage with customers online. This is the perfect time to update your website, post on your company blog, and ramp up that social media profile that you've meant to get to. Connecting with each other will be a vital way that businesses reopen and survive after the pandemic is over.
Your website is a vital part of your business at any time of the year, but it is even more critical during uncertain times like a pandemic. Customers want to know when you're open, what measures you are taking to keep them safe, and how your business is doing in general. Hiring a blog writer or putting out a company newsletter could be a great way to engage customers, even if they cannot visit your business in person.
For more information about updating your company blog or website, contact Prosely Creative today!
Not everyone loves to write. This became very apparent to me when I started Prosely Creative. Although I love to write, and find it easy to do, not everyone is so comfortable when it comes to putting down words.
Ghostwriting is a pretty common term in the writing industry. Overall, "ghostwriting" is defined as a person who is hired to write something without getting the credit for it. Ghostwriters write content from articles, blogs, and even books for hire. Although ghostwriting is pretty simple, there are some quirks about it that many don't understand. Learn more about what is ghostwriting and the 3 things you should know about it:
1. Ghostwriters Don't Need the Credit
The entire point of ghostwriting is that you hire someone to write content for you or your company. Oftentimes, the person who is hiring is the same one that will slap their name to the finished content. Ghostwriters understand that their work will be credited to someone else. It can be a hard idea to wrap your head around at first, but ghostwriters are okay with providing content for a fee.
2. Ghostwriters Charge More
Writing is all about bragging rights. When writing for primarily online sources, writers want to attach their name to the pieces that they write. This allows them to link to the article or book and promote their own skills as a writer. Ghostwriters will often charge more to write an article or book. They are forfeiting the right to promote the work as their own, therefore; they will charge a higher price for their services.
3. Ghostwriters Are Not All the Same
With advances in technology, many companies are outsourcing their writing work to other countries. However, while English is a common language, you can't beat the nuances and understanding of a native English speaker. Many ghostwriters who write English, or say they can write English, are often easy to spot when it comes to voice, sentence structure, and proofreading. Although the copy may be technically correct, it is easy to spot a ghostwriter that doesn't speak English fluently.
When it comes to hiring a ghostwriter, it is important to understand the term as well as what ghostwriting involves. Prosely Creative offers ghostwriting services to those clients who want great copy without having to write anything themselves. Learn more about our services and how Prosely Creative can help your business.
Owning a small business is tough! There are so many details to keep track of from customer support, to clients, to employees. It can be hard to stay on task without getting pulled in multiple directions.
Whether you have created your own website, or have hired a website developer, your site needs a steady stream of new content. Your website manager will update words here and there, but it usually isn't enough to get noticed. Learn more about these 5 reasons why your business needs new blogs on a regular basis:
1. Blogs Keep Your Website Fresh
As a client, you want a business to be engaged with their customers. You want them to notice you! Adding blogs to your website is a key ingredient to staying up to date. Not only does it allow you to tackle some common questions that clients have about your business, but it also provides the site with relevant information. Hiring a professional writer to create blogs for your business can boost your website image and overall performance.
2. Blogs Bring People To Your Website
Search engines like it when new content is posted on websites. It shows search engines that your website is alive and well. Adding blogs to your website can help your site rank higher on searches and drive traffic to your site. The more people who visit your website should help build your business image as well as your bottom line.
3. Blogs Boost Social Media
Fresh content on your website is an easy way to share with your current and potential clients. Not only can you drop your blog post on your social media accounts, but then your customers can share and comment as well. There is nothing like a fresh (and relevant) blog to help increase your business' social media activity and engagement.
4. Blogs Can Showcase Products
Is there something in your repertoire that isn't getting much exposure? Maybe it is a new line of clothing or a new service that your business now offers. Blogs are the perfect way to introduce (or reintroduce) your customers to a product that needs a boost. Not only do blogs talk all about the way that the product can help customers, but it also includes pictures and links to make it easy for customers to take action.
5. Blogs Make You the Expert
Let's face it, even if you're not the world wide expert, blogs allow you to have a voice. Adding monthly or bi-monthly blogs to your website helps create authority and gives you recognition in your industry. Blogs show your passion and love for your business as well as help you become the expert in the minds of your customers. Who wouldn't want that?
Adding fresh content and blogs to your website is a crucial part of your business. Instead of wasting time sitting at your computer staring at a blank screen, save yourself the time (and money) and hire a professional writer today! Your website needs to have regular blogs to help increase your website traffic and drive sales. If you don't have a blog section on your website, add one today or have your web designer do it for you!
Writing your own blogs can be hard. It can be hard to know where to start and write about yourself. Contact Prosely Creative today to write business blogs for your website.
Company newsletters have been slowly changing over time. Even a decade ago, many customers were still receiving paper newsletters in the mail. While digitally emailed newsletters are now standard, many companies have forgotten the power of a printed newsletter.
While it may seem that printed newsletters are going out of style, I think that they still have an essential role in today's business world. Learn more about what your company can do with printed newsletters and how they still work in the marketplace.
Printed Newsletters Are Harder to Ignore
While it is quite simple to another email, it is harder to ignore a paper newsletter that arrives to you in the mail. Not only does it get your company information literally into the hands of the customer, but it also provides the chance that the customer will, at the very least, glance at the material. Even if the customer throws it away, the average person spends about 30 minutes a day looking over their mail. Mix in some good design and writing into your newsletter, and you have a great marketing tool that can convert customers.
Printed Newsletters Boost Company Culture
Creating a newsletter for your company allows you to personalize every aspect of it. You'll get to approve the design, the wording, the colors, the font, and even the weight of paper that it is printed on. While some companies create newsletters directly for customers, many create them to invest in their own company culture. While you have direct access to your employee, it is harder to have access and influence on the family at home.
Creating a printed newsletter allows your company to connect with your employee's family, which can be quite beneficial. Not only will the family at home feel valued and informed, but you can also brag about employees and recent projects. Paper newsletters offer a personal touch that reaches from the company right into the homes of the employees. This direct access to build brand awareness and company culture within the home can go far in retaining quality employees in the future.
Printed Newsletters Let You Brag to Future Clients
More and more customers want to do business with a company that cares. Customers want to spend their money with a company that is doing some sort of good in the world. Creating a paper newsletter allows you to brag about all of the good that your company has done over the past few weeks or months. It is a great tool to include in customer information packets and hang up in your lobby for all to see. Printed newsletters allow you to show potential clients what your company is all about and all of the special things that you care about your business, the customer, and your employees.
There are plenty of ways that a printed newsletter can boost your business. Paper newsletters are hard to ignore, boost company culture, and are a great way to brag about the company to potential clients.
Need help designing your next company newsletter? Contact Prosely Creative today for more information about pricing and design options for your next printed newsletter.
3 Tips to Hiring a Great Blogger
You probably know that your website needs a blog. Your website designer has encouraged you to write something for your business, but you don’t know where to start. Writing is something that you could do if you had to, but don’t feel like you know what to say.
That is where a great blog writer comes in. Bloggers love to write and can create content quicker than you ever could. Once you realize that you need to hire a blogger, even more questions rise to the surface. Learn more about these 3 tips to hiring a great blogger:
Stay with Native Tongue
There are a lot of writers out there who may say that they have command of your language, but they really don’t. While we all know bits and pieces of other languages, it is hard to write cohesive content. While American businesses are used to working with people from all over the world, choosing a blogger that didn’t grow up speaking English 24/7 shows. Make sure that your blogger not only knows your language well, but also can pick up on the nuances and quirks that only native speakers would understand.
Some bloggers know all there is to know about SEO and where to put certain aspects of the writing. However, most leave the SEO stuff to the website experts. While your blogger may not be an SEO guru, they should know the basic ways to create SEO-friendly content. This will be the correct use of headings, sentence length, and keywords placed in natural spots that don’t stick out like a sore thumb.
Take a Chance
Ask bloggers to give you examples of their past work. Many bloggers choose to ghostwrite, which means that their name isn’t listed on the by line. Work with bloggers to see their previous work and take a chance on them. Many bloggers understand that the first blog is usually a test piece to see if you are a good fit. If the blogger has little to no experience, consider discounting the test piece so that your risk isn’t as high.
While writing for your business can seem overwhelming, hiring a blogger doesn’t have to be. Consider hiring Prosely Creative for your next blog to see just how effective an experienced writer can help grow your business.
Kristina Phelan is the owner of Prosely Creative. She graduated from Washington State University with a BA in English and loves to write!